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To be great, you must be built different

To be great, you must be built different

In a world of uniformity, greatness emerges when a business dares to be different, carving its own path through innovation and audacious vision. Unveiling a symphony of differentiation, our business orchestrates success by harmonizing innovation, purpose, and an unyielding commitment to rewriting the rules of excellence.

Holistic Family Wealth Solution

Our holistic and family orientated process is at the center of how we deliver on our commitments to you. It is also one of the key elements that separates us from most wealth management firms in Canada.

With an extreme dedication to process, we work together with you, your family and our specialists to determine what matters most and deliver solutions that are aligned with your goals and dreams. We do this with integrity, passion, and a relentless commitment to goal attainment.

The Verus Financial Family & Total Wealth Process

For over 40 years we have helped families realize their dreams. Our comprehensive, disciplined, and adaptable process has produced real results for real families. To learn more about how we can help you, contact us directly.

World Class Portfolio Management

At Verus Financial, we strive to be different. We don’t want to be all things to all people. We create bespoke portfolios that offer the apex of investment management to high-net-worth families.

Our difference in investment management lies in our ability to be niche and our approach.

If you wish to learn more about our world class portfolio management process and how it can benefit your family, view our portfolio management page.

Superior Risk-Adjusted Returns

Having an elaborate and disciplined investment process is crucial, but it’s meaningless if it does not produce real results for you and your family. You want to see tangible results and progress towards your goals and objectives. End of story.

Risk-adjusted returns are one of the most basic premises in finance, but it’s one that few investors truly understand. In its most simple state, a risk-adjusted return is a measure that puts returns into the context based on the amount of risk involved in an investment. Risk and return are equally important.

Two Key Measures

The two most common measurements used to judge the effectiveness of delivering superior risk-adjusted returns are; Alpha and Sharpe.

Our Difference

With this knowledge, take a moment to look at how our Verus Portfolios have provided superior risk-adjusted returns for our clients.

With an unwavering passion to provide superior risk-adjusted returns, we have always provided our clients with these two important measurements on an ongoing basis. This complete transparency allows our clients to judge the effectiveness of each mandates and their overall portfolio.

Results matter. We are here to deliver.

For more detail on each one of our portfolios, please visit the Verus Portfolios.

Protecting You on the Downside

At Verus Financial, we have had immense experience in tough times. We have successfully guided our clients through the following crisis’s:

• The 80’s S&L Collapse
• The 2001 Tech Bubble
• The 2008 Financial Crisis
• The 2020 COVID-19 Pandemic

We understand how valuable it is to protect your hard-earned money. Capital preservation in down markets is paramount.

How We Protect You on the Downside:

Over the span of years, we have been extremely diligent in protecting our clients’ assets on the downside by implementing disciplined risk management practices. Below are the two key ways we help protect you on the downside:

1. Individual Portfolio Managers
   • The first line of defence lies with each of our unique world-class managers. Each one of these portfolio management teams have been through multiple crisis and have the experience to navigate their specific realm through these tough times.
   • We have also equipped them with unique investment policy statements, which allows them to be more flexible in times of distress. They have more ability to allocate capital to areas of safety than most other portfolio managers in Canada.  Whether it’s increasing/decreasing certain sector exposures or raising cash, they have the ability to be adaptable to the market.

• Tactical Asset Allocation
  • The second line of defence lies in our ability to be proactive and tactical with our client’s asset allocation. It’s important to be adaptable to the ever-changing world as political, economic, and investing environments change.
  • Through our market and economic research, we have the ability to shift our clients to defensive areas if we see a deteriorating landscape. This risk management practice has the ability to substantially limit losses when assets become correlated in times of severe distress.

How to Measure Downside Protection:

One of the keys metrics used to measure the downside protection of a portfolio is the Downside Capture Ratio.

Downside Capture Ratio – Used to evaluate how well an investment manager performed relative to an index during periods when that index has dropped.

• Example: If a portfolio has a downside capture ratio of 80, this means they are only capturing 80% of the downside. If the index drops 10%, this manager would be expected to only fall 8%. Thus, the lower the downside capture ratio, the better.

Our Difference:

Take a moment to look at how each one of our Verus Portfolios helps protect you on the downside:

At Verus Financial, we pride ourselves on having managers with some of the best downside capture ratios in the industry. This important metric is always provided to our clients on a quarterly basis.

Sometimes in investing, it’s not how much you make. But rather how much you keep. For more details on each one of our portfolios, please visit the Verus Portfolios.

The Service You Deserve

At Verus Financial, wealth management and advice are our products, and service is our business. With less than 100 family relationships, we have the unique ability to truly offer our select client base with the highest quality of service.

The Family Touch:

Our level of service goes above and beyond your generic wealth management offering. We treat every client as if they were family.

At the core of our operation an assembly of exceptional individuals, finely skilled and unwaveringly devoted, propels us to define the pinnacle of service excellence. We will respond to your inquiries immediately and aim to have a resolution no later than the end of the next business day.

Proactive Contact:

Keeping you informed is one of our top priorities. Whether it’s updates on your portfolio, sharing our viewpoints on the markets, or simply checking-in; we are proactive in contacting you and your family. Below are just a few of our regular touch points:

1. Semi-Annual Reviews: You receive personalized calls every six-months from our team to go over your portfolio and performance.
2. Semi-Annual Luncheons: Twice a year we invite our select client base to a private luncheon. This event comprises of a complete update on all our portfolios, market overview, and economic outlook.
3. Quarterly Podcast: Every quarter we produce a podcast to give our clients exclusive insight into ever-changing markets. This casual style format is easily digestible to all levels of financial literacy.
4. Quarterly Wealth Notes: Exclusive to clients of Verus Financial, you will receive a quarterly publication entitled Verus Wealth Notes. Verus Wealth Notes provide commentary on the current economic environment as well as a discussion of recent positioning changes in the Verus portfolios.
5. Exclusive Events: From a casual afternoon at Nat Bailey to special guest speakers such as Dr. Tom Deans. We hold many exclusive events that go beyond wealth management.

Our clients are more than just a name on a spread sheet; they are part of the Verus Family. They deserve the highest quality of service and a proactive team.

We are here to take care of you and your family.

Reporting and Researching

You’ve worked hard to accumulate wealth for your family. You deserve reporting and research that provides full transparency and peace of mind. Our state-of-the-art reporting and diverse research provide you and your family with the information needed to assess your wealth.

The World Class Verus Package:

At Verus Financial, we provide our clients with a world class package of reporting and research. Some of the items we regularly provide are listed below:

Your wealth deserves transparency and integrity. To learn more about what we can offer you and your family, contact us.