OUR STORYThere is no business like family business
Definition ―verus [veh-rus] / adjective
of latin origin meaning true, well-founded, real, and genuine.
We are a multi-generation family business that was cultivated in 1985.
The business focuses on adding real value and real results. Our family business is directed through the basis of trust and honesty. It’s at the core of everything we do.
Our common goal and vision is determined by our values and principles. Quite simply, the client always comes first, and we never try to be all things to all people. Great companies do fewer things for fewer people. Great companies pay as much attention to what not to do or what to stop doing as what it is that they actually do.
More on Our Story
Having a family-run wealth management business gives us key strategic advantages. We have longevity in leadership, which ensures overall stability. The family-run business gives us a greater sense of commitment and accountability, which also furnishes us with additional strength and purpose in extremely tough economic times.
We can be flexible and adapt quickly to the ever-changing investment landscape. We collectively check our egos at the door and understand that we may be required to wear several different hats at times. Everyone is a team player; everyone’s role is valued and respected. Our team chemistry in working as a cohesive unit gives us that all competitive edge.
Most importantly, the Verus family provides us with the ability to have a long-term perspective. Thinking years or even decades ahead is a great way to foster a culture of clear strategies and decision-making throughout every aspect of our business.
